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Games Workshop and AI: Warhammer in the Age of Slop
Some quick thoughts on GW's AI statement, and the future of Warhammer in the world of AI In the last couple of weeks, Games Workshop has put out a statement on its stance on AI . That means, in the words of Chief Executive, Kevin Rowntree: “Maintaining a strong commitment to protect our intellectual property and respect our human creators." First and foremost, this is welcome news, in the opinion of your humble author. At the risk of being labelled a Luddite in certain circle

Alex Payne
Mar 23 min read


From the Forge - November 2025 - Word Eaters Terminators
A hobby update for November 2025, focusing on World Eaters Terminators

Alex Payne
Nov 27, 20253 min read


Games Workshop and IP: a case study
An examination of intellectual property and its importance for Games Workshop

Alex Payne
Nov 21, 20257 min read


Is kitbashing dead? "Your little guys" and the Horus Heresy debacle
What recent developments in 30k and 40k mean for kibtashing, converting, and "your little guys" I will start this article off by saying that I am, likely, to be biased in my conclusions. I love kitbashing. It is, perhaps, my favourite aspect of the Warhammer hobby. More than painting beautifully, or playing the perfect game, it is in creating something unique from kits that shouldn't have any business being married together into new and intriguing forms. I am always on the pr

Alex Payne
Aug 25, 20257 min read


The best alternatives to Games Workshop - miniatures
Some of the best alternatives to GW - miniatures Having previously had a look at some of the best gaming alternatives to Games Workshop,...

Alex Payne
Mar 25, 20254 min read


The best gaming alternatives to Games Workshop and 40k
Six great tabletop wargames that aren't 40k Games Workshop is certainly the top dog when it comes to tabletop wargaming - and Warhammer 40k is a megalith - but they're not the be all and end all of little plastic soldiers. In fact, there's a whole world of wargaming out there away from the industry's biggest and most recognisable manufactuer. From a galaxy far-far-away to the hellish trenches of 1914 to adventurous toads and fearsome badger knights, there are some incredible

Alex Payne
Mar 10, 20255 min read


Does 40k need a third way? Playing less competitively in 10th edition
A love letter to Tempest of War, and why I believe 10th edition needs a real non-competitive alternative In 9th edition I, genuinely, solely played Tempest of War. There were a number of reasons for this; principally, that it was cheaper to secure than the competitive mission pack at the time, and less subject to change. But mostly because it provided what I was looking for in a game. A slightly less formal version of playing the game that - while the underlying game was comp

Alex Payne
Mar 3, 20256 min read


Instagram painting isn't real: what really is the state of Warhammer painting?
We're back with a sequel: just how is Warhammer actually painted? Having previously written about the real state of competitive Warhammer...

Alex Payne
Feb 24, 20257 min read


Seven ways to do Warhammer on a budget
A guide to getting your fix of Warhammer and 40k, without breaking the bank It is a sad truth that collecting Warhammer can be a somewhat cost-intensive business. While cutting down on new kits and slaying your existing pile of shame is a noble aspiration, let's be honest: none of us are going to actually abstain from buying new additions to our collections this year. What's a hobbyist to do?! Fear not, cash-strapped hobby fans! I'm here to help with seven tips to a more frug

Alex Payne
Feb 10, 20256 min read


Getting started with Warhammer
Five tips for getting started with Warhammer 40k Have you recently caught the Warhammer bug? Perhaps you're fresh from a run on Space Marine 2, finally caved to the pressure of a friend who already plays the game, or accidentally fell down an hours-long YouTube lore black hole into the madness of the 41st millennium.. Either way - welcome! It's definitely not a cult. Honest. Warhammer can, however, feel like a weird and slightly overwhelming hobby when you're first setting

Alex Payne
Feb 3, 20256 min read


Why are Games Workshop stocks so high? Let me explain
A guide to Warhammer, Games Workshop and 40k... for bemused finance professionals You might be aware that, over the last few years, a peculiar business success story has swept the pinksheets. One of the biggest stories in British business isn't a private equity firm, or a bank, or an AI start-up: its Little old Games Workshop. That's right, the funny company the unpopular kids at school were teased for liking has risen from humble origins to become one of the most highly soug

Alex Payne
Jan 27, 20256 min read


Five questions after the LVO preview
From daemonkin to Cathay, five questions for the future of Warhammer following the LVO reveals...

Alex Payne
Jan 18, 20253 min read


This week in wardollies: For ruin! And the world's ending!
Miniature news from the W/E 09/08/2024 It's a Friday, the sun is (briefly) shining in the UK and it's time for another This week in...

Alex Payne
Aug 9, 20243 min read


This week in wardollies: Pivot to victory
News and views from the last week in warhammer and tabletop gaming

Alex Payne
Aug 2, 20243 min read


Fantasy at the British Library: Nostalgia, school clubs and Warhammer in a glass box
My love letter to the Fantasy Exhibition, a game of Warhammer in a glass box and the Warlingham Warhammer Club I recently had the pleasure of visiting Fantasy: Realms of Imagination at the British Library. It's a wonderfully curated and presented exhibition featuring vignettes from everything from Lord of the Rings (of course) to Skyrim, Ursula LeGuin and more. They tell the story of the changing landscapes of fantasy, its roots in the shared mythology of religion and folk ta

Alex Payne
Feb 16, 20247 min read


Competitive 40K isn't real: how is Warhammer really played?
Right, look, I know that's a sensationalist title, but hear me out. Of course competitive 40k exists. I get that. The UKTC and WTC...

Alex Payne
Jan 29, 20249 min read


The January 40k Balance Dataslate 2024 predictions!
Lets all play a fun game of "pin the Talos on the Dataslate". It's a month late, but "Santa baby, leave a little slate under the tree......

Alex Payne
Jan 22, 20246 min read


My hobby resolution: being a better hobbyist in 2024
Or why my "hobby resolution" for 2024 isn't to paint or play better, but to be a more welcoming hobbyist. Run with me for a second....

Alex Payne
Jan 8, 20247 min read


The riddle of The Old World: Warhammer's strangest game
The oddity that is Warhammer: The Old World When the return of the Old World was announced, back in 2019, I hadn't even returned to the hobby. In fact, the Old World itself had fallen into decline, died, been broken apart in the fires of rebranding and become the Mortal Realms during my decade long hiatus. So while news of its fate was something of a shock, news of a return certainly peaked my interest. As further details began to dribble through during the intervening four y

Alex Payne
Jan 6, 20246 min read


Four predictions for Games Workshop in 2024
Sanguinala (or maybe Candlemas) has come and gone, and I'm sure everyone is overjoyed to be facing down the cold (and potentially sober)...

Alex Payne
Jan 1, 20244 min read
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